{"id":66185,"date":"2023-11-22T10:39:18","date_gmt":"2023-11-22T09:39:18","guid":{"rendered":"https:\/\/esev.ipv.pt\/estudar\/licenciaturas\/publicidade-e-relacoes-publicas\/"},"modified":"2026-01-16T15:19:47","modified_gmt":"2026-01-16T14:19:47","slug":"advertising-and-public-relations","status":"publish","type":"page","link":"https:\/\/esev.ipv.pt\/en\/study\/bachelors-courses\/advertising-and-public-relations\/","title":{"rendered":"Advertising and Public Relations"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”52b34cf4-0c34-4695-8546-ed0b4c0e44da” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(43,46,52,0.43) 0%|rgba(43,46,52,0.43) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(43,46,52,0.43)” background_color_gradient_end=”rgba(43,46,52,0.43)” background_image=”https:\/\/esev.ipv.pt\/wp-content\/uploads\/sites\/9\/2023\/11\/Publicidade-e-Relacoes-Publicas_1-1.jpg” min_height=”450px” min_height_tablet=”450px” min_height_phone=”250px” min_height_last_edited=”on|desktop” bottom_divider_style=”asymmetric3″ bottom_divider_color=”#FFFFFF” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”b882f85f-d0b0-46d5-8091-b37ad8a25f99″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.21.0″ _module_preset=”9fad50c0-67d8-42e4-a430-bc6a6e5c8bb6″ text_font=”|800|||||||” text_font_size=”60px” text_line_height=”64px” global_colors_info=”{}”]<\/p>\n

Advertising and Public Relations<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||0px||true|false” sticky_position=”top” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” max_width=”1920px” custom_padding=”0px|10%|0px|10%|true|true” global_colors_info=”%91%93″][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” border_width_bottom=”1px” border_color_bottom=”#2B2E34″ global_colors_info=”{}”][et_pb_menu menu_id=”12″ module_class=”ipv-page-submenu” _builder_version=”4.21.0″ _module_preset=”default” menu_text_color=”#2B2E34″ menu_font_size=”1rem” menu_line_height=”1.6rem” background_color=”RGBA(255,255,255,0)” custom_margin=”|0px||0px|false|true” custom_padding=”5px|20px|5px|20px|true|true” global_colors_info=”{}”][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”bloco2″ _builder_version=”4.21.0″ _module_preset=”4c33c857-96d7-4f33-a60c-78156765ad9e” background_color=”#FFFFFF” custom_padding=”26px|||||” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ module_id=”objetivos” _builder_version=”4.21.0″ _module_preset=”4bbeaf08-d0da-41bb-a6f1-8af3f795f20d” max_width=”1920px” custom_padding=”5px|10%||10%|false|true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion toggle_icon=”P||divi||400″ _builder_version=”4.27.5″ _module_preset=”3051b840-68c1-44e2-b8c9-8a2079d6b1f5″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_accordion_item title=”Presentation” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” open=”on”]<\/p>\n

General Skills<\/strong><\/p>\n

Construct messages of a diverse nature in different communication contexts;
Possess analytical, synthesis and organisational skills;
Demonstrate a predisposition for individual and group work, stimulating and contributing to problem solving;
Apply acquired knowledge in practical work situations;
Demonstrate innovation skills, showing creativity in work situations.<\/p>\n

Specific Skills<\/strong><\/p>\n

Use verbal communication strategies;
Know and apply information and communication technology tools;
Communicate in a foreign language for specific purposes;
Acquire and apply mechanisms specific to communication in a foreign language;
Know other cultures and develop a culture of tolerance and mutual understanding;
Know the different players in the advertising process;
Know and apply different advertising creation techniques;
Understand Public Relations as an activity for the internal and external humanisation of the organisation;
Discern the objectives, types, organisational models and instruments of Public Relations.<\/p>\n

Skills at the end of the course <\/strong><\/p>\n

Design advertising or institutional communication strategies;
Establish and maintain internal communication networks;
Manage sponsorship and patronage projects;
Maintain relevant contacts with the media;
Organise events;
Write and edit house organs and other institutional publications.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Career Opportunities” open=”off” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The bachelor\u2019s course in Advertising and Public Relations includes the following career opportunities:<\/span><\/p>\n