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Advertising and Public Relations

Presentation

This bachelor´s course in Advertising and Public Relations allows students to:

  • Build messages of a diversified nature in different communication contexts;
  • Have analytical, synthesis and organizational skills;
  • Apply acquired knowledge to practical work situations;
  • Reveal capacity for innovation and creativity in work situations;
  • Design advertising or institutional communication strategies;
  • Establish and maintain internal communication networks;
  • Manage sponsorship and patronage projects;
  • Maintain relevant contacts with the media;
  • Write and edit house-organs and other institutional publications.

Coordinator: Professor Luísa Augusto

Career Opportunities

The bachelor’s course in Advertising and Public Relations includes the following career opportunities:

  • Communication departments in companies or public organizations;
  • Market research;
  • Advertising agencies;
  • Advertising creation, writing and production;
  • Purchasing centers;
  • Corporate and institutional communication offices;
  • Image consulting;
  • Press office
  • Offices of events and protocol.

Employability

Employability: InfoCursos or DGEEC or

Study Plan

1º year 1º Semester
Code Curricular Unit Plano Work Hours Contact Hours ECTS ECTS File
3181201002 Sociology of Communication 3 108 45 4 EN
3181201003 Human Resources Management 3 135 60 5 EN
3181201004 Foreign Language I ( English) 3 81 45 3 EN
3181201005 Strategic Marketing 3 135 60 5 EN
3181201006 Principles of Management 3 135 60 5 EN
3181201007 Communication Theories 3 135 60 5 EN
3181201008 Creative Performance 3 81 45 3 EN
           
1º year 2º Semester
Code Curricular Unit Plano Work Hours Contact Hours ECTS ECTS File
3181201009 Organizacional Theory 3 135 60 5 EN
3181201041 Lngua Estrangeira II – Ingls 3 81 45 3 EN
3181201042 Lngua Estrangeira II – Francs 3 81 45 3 EN
3181201011 Operational Marketing 3 108 45 4 EN
3181201012 Advertising Semiotics and Semiology 3 135 60 5 EN
3181201013 ICT Workshop 3 108 45 4 EN
3181201014 Communication System and Models 3 135 60 5 EN
3181201015 Advertising and Public Relations Expression Thechniques 3 108 45 4 EN
           
2º year 1º Semester
Code Curricular Unit Plano Work Hours Contact Hours ECTS ECTS File
3181201016 Communication Research Methodology 3 135 60 5 EN
3181201017 Digital Marketing 3 81 45 3 EN
3181201018 Brand Management 3 81 45 3 EN
3181201019 Audiovisuals in Advertising 3 108 45 4 EN
3181201020 Design 3 135 60 5 EN
3181201021 Public Relations 3 135 60 5 EN
3181201022 Advertising Theory 3 135 60 5 EN
           
2º year 2º Semester
Code Curricular Unit Plano Work Hours Contact Hours ECTS ECTS File
3181201023 Spoken Communication and Verbal Information Processing 3 108 45 4 EN
3181201024 Advertising Lab 3 108 45 4 EN
3181201025 Ethics and Corporate Social Responsability 3 81 45 3 EN
3181201026 Multimedia Workshop 3 135 60 5 EN
3181201027 Psychology of Communication 3 108 45 4 EN
3181201028 Communication and Management of Institutional Reputation 3 135 60 5 EN
3181201029 Applied Statistics 3 135 60 5 EN
           
3º year 1º Semester
Code Curricular Unit Plano Work Hours Contact Hours ECTS ECTS File
3181201030 Advertising and Public Relations in Digital Environment 3 135 60 5 EN
3181201031 Strategic Communication 3 108 45 4 EN
3181201032 Entrepreneurship 3 108 45 4 EN
3181201033 Infography 3 108 45 4 EN
3181201034 Pragmatics of Communication 3 108 45 4 EN
3181201035 Event Planning and Management 3 135 60 5 EN
3181201036 Market Analysis and Consumer Behaviour 3 108 45 4 EN
           
3º year 2º Semester
Code Curricular Unit Plano Work Hours Contact Hours ECTS ECTS File
3181201037 Traineeship 3 486 360 18 EN
3181201038 Public Relations Workshop 3 81 45 3 EN
3181201039 Advertising Compaigns and Resource Planning 3 135 60 5 EN
31813054 Op. Grafismo Digital 3 108 45 4 EN
31813055 Op. Relaes Pblicas em Ambiente Digital 3 108 45 4 EN
31813071 Op. Laboratrio de produo multimdia 3 108 45 4 EN
31813075 Op. Assessoria da Comunicao 3 108 45 4 EN
31813076 Op. Design de Interao 3 108 45 4 EN
31813085 Op. Brandstory e copywriting 3 108 45 4 EN
31813089 Op. Inteligncia Artificial Aplicada Comunicao 3 108 45 4 EN
           

Applications

Admission examinations: 09.Geography OR 11.History OR 18.Portuguese

Note: The information available does not exempt applicants from consulting the website of the General Directorate of Higher Education (DGES) and/or of the Applicants website.

Accreditation

Course:
Advertising and Public Relations

Degree or Diploma:
Bachelor's Degree

Duration:
3 curricular years / 6 semesters

Coordinator:
Professor Luísa Augusto