Advertising and Public Relations

General Skills

Construct messages of a diverse nature in different communication contexts;
Possess analytical, synthesis and organisational skills;
Demonstrate a predisposition for individual and group work, stimulating and contributing to problem solving;
Apply acquired knowledge in practical work situations;
Demonstrate innovation skills, showing creativity in work situations.

Specific Skills

Use verbal communication strategies;
Know and apply information and communication technology tools;
Communicate in a foreign language for specific purposes;
Acquire and apply mechanisms specific to communication in a foreign language;
Know other cultures and develop a culture of tolerance and mutual understanding;
Know the different players in the advertising process;
Know and apply different advertising creation techniques;
Understand Public Relations as an activity for the internal and external humanisation of the organisation;
Discern the objectives, types, organisational models and instruments of Public Relations.

Skills at the end of the course

Design advertising or institutional communication strategies;
Establish and maintain internal communication networks;
Manage sponsorship and patronage projects;
Maintain relevant contacts with the media;
Organise events;
Write and edit house organs and other institutional publications.